Castrol India, one of India’s leading automotive and industrial lubricants brands and 3M India has announced a strategic collaboration to bring a range of market leading vehicle care products to the automotive after-market. The collaboration agreement was signed by Omer Dormen, Managing Director, Castrol India Limited, and Debarati Sen, Managing Director, 3M India Limited, in Mumbai today.
Under this arrangement, range of 3M-Castrol branded bike and car care products including shampoo, glass cleaner, cream wax, dashboard and tyre dressers will be available across India.
Commenting on the collaboration, Omer Dormen, Managing Director, Castrol India Limited said, “Castrol is excited to combine our technological expertise, marketing and distribution strengths with 3M, a global leader in vehicle care innovation. Through this collaboration we enter into the $200 million vehicle care market in India, a move which aligns with Castrol’s approach to developing and embracing new business models in the ever-evolving automotive landscape.”
Debarati Sen, Managing Director, 3M India Limited added, “We are really pleased to see this collaboration come to life between two globally respected and trusted brands. Castrol and 3M, both have an established presence in India and share values of customer-centricity, with innovation and technology at the heart of everything we do. This collaboration will help us leverage our common strengths to meet the changing needs of Indian consumers and bring unique value offerings through the 3M-Castrol range of vehicle care products.”