CMF, a sub-brand of London-based company Nothing, has announced its partnership with the popular Indian film industry actress, Rashmika Mandanna. As the brand ambassador for CMF products, Rashmika will be featured prominently in digital, print, and TVC campaigns, representing the innovative spirit and stylish essence of CMF products.
The announcement comes close to the launch of CMF Phone 1, which is set for July 8th, alongside the launch of Watch Pro 2 and Buds Pro 2.
“We are delighted to welcome Rashmika Mandanna to the CMF family,” said Vishal Bhola, President, Nothing India. “CMF by Nothing embodies our philosophy of creating beautiful, functional, and thoughtful devices that enhance everyday experiences. We believe that technology should not only be innovative but also a source of joy and self-expression. Rashmika Mandanna, with her dynamic personality, vibrant edgy spirit and dedication to her craft makes her a wonderful fit for CMF by Nothing, and we are excited to have her represent our brand and inspire our consumers.”
Commenting on the partnership, Rashmika said, “I am delighted to partner with CMF by Nothing as their brand ambassador, a brand that truly reflects the culture of innovation. Discovering CMF reminded me of my own journey of starting something new and exciting. The impressive colours and unique products instantly appealed to me. This collaboration felt very natural because I love edgy designs and great aesthetics. I can’t wait to join forces with CMF and produce something exceptional.”
