Brand Nothing has announced the launch date of its sub-brand ‘CMF by Nothing’ on 26 September 2023, 14:30 pm IST. Under CMF brand, they will be unveiling smartwatch, earbuds and accessories.
According to Nothing, the new range of products with better design will be more accessible to a wider group of consumers. Nothing believes good design should be more democratic and impact more people. The initial product offerings will include a smartwatch, earbuds and accessories. CMF by Nothing products will be exclusively available online via Flipkart and Myntra, and offline via Vijay Sales and select stores.
The company has also announced the first CMF Community Review Program, a platform that aims to support budding content creators and tech enthusiasts. This program will allow selected participants to not only get their hands on the products before the rest of the world, but be able to create content, share reviews and feedback with the larger community
Selected creators will get access to CMF by Nothing products on successful completion of the program, get their content featured on CMF’s official social media handles. Applicants can sign up and get additional information via cmf.tech.