At New York Fashion Week, renowned designer Vaishali S has launched new collection ‘Chaatak’ in association with Coolpad, the maker of smartphones based in China.
Known for her craft of utilizing lesser-known and diverse weaves of India imaginatively, Vaishali S new collection uses a mix of Khadi, Merino Wool along with other weaves of India.
An interesting aspect within the collection includes special garments with pockets allocated to place the Coolpad Cool 1 phone. The entire campaign shoot and imagery for the new collection will be presented by using the Coolpad Cool 1 phone.
Commenting on the partnership, Syed Tajuddin, CEO, Coolpad India,” We at Coolpad, are delighted to partner with Vaishali, a world renowned designer whose line is being showcased at the prestigious New York Fashion Week (NYFW). What was equally exciting is that Vaishali’s clothing line highlights the Coolpad Cool 1 at the NYFW. As a brand Coolpad sees itself as a strong empowering force and the Coolpad Cool 1 is a testimony to this powerful philosophy that enables consumers to see life in a more exciting way.”
Coolpad Cool 1 is the flagship phone of Coolpad. It was launched in India on December 28, 2016 at price of Rs 13,999. Coolpad Cool 1 supports a dual rear 13-megapixel camera with dual-tone LED flash. It packs a 5.5-inch Full HD 1920 x 1080 pixels resolution display.