Coolpad Group today announced that its patented Frameless Smartphone will be available in India later this year. This smartphone is expected to be sold via online channel to make its presence felt across the country and saving distribution cost for competing with other established brands.
According to the company, the touchscreen display area of Coolpad smartphone from the left and right sides of the border, make this phone as one whole body enhancing the both visual experience and functionality. Coolpad’s frameless phones won’t require users to spend additional money on phone cases to protect the frame. The Coolpad frameless smartphone possess a larger screen proportion than present narrow-frame smartphones launched by some smartphone manufacturers.
Commenting on frameless feature, Varun Sharma, CEO, Coolpad India, said, “Users around the world have been asking for narrow frames and higher screen to surface ratios. Our engineers are taking it to the next level by building an entirely frameless design. India will be among the first markets in the world we will launch this innovation in.”
Coolpad Group claims that globally it is a holder of more than 6000 patents including dual sim, dual standby. In 2014, it was ranked number 1 in the Chinese LTE market share with series of 4G patents. Coolpad has been first to market with many innovations including curved screen phone, dual rear camera and unibody inside phone and GSM / CDMA dual sim, dual standby.