Dell India and Digilife Distribution and Marketing Services (DDMS), the distribution arm of HCL Infosystems Ltd., announced today their strategic partnership for the distribution of Dell’s Enterprise class products to partner in emerging markets. This is a first-of-its-kind engagement for DDMS and Dell in the market. DDMS will deal in a wide array of Dell’s Enterprise product categories including servers, storage and networking products in India. The partnership with DDMS will enhance Dell’s Enterprise solutions reach beyond tier-1 cities and propel its focus to target mid-market customers with open, easy to deploy and affordable solutions.
The partnership is geared to promote and extend businesses for both DELL and HCL Infosystems; under this deal DDMS and Dell will collaborate on marketing, sales and technical areas and overall go-to market activities. DDMS will take care of the marketing related activities for Dell Enterprise products and services, and further help promote, participate and extend the sale of the Dell products through activities such as market research, advertising, trade shows, internet marketing etc.
Dell’s Global Commercial Channel (GCC) division retains around 19,000 commercial partners in the Asia Pacific region. The division takes care of programs and policies relevant to channels, which cover all types of business entities such as public companies and large-/medium-sized companies. In India, Dell currently engages with 1700 commercial channel partners, and this agreement will further strengthen the reach of its enterprise solutions to key markets.
The partnership will enable DDMS to supply the complete range of Dell Enterprise Products and Services. HCL‘s DDMS will help boost the growth of Dell, through the distribution providers in the market. HCL Infosystems widespread network of distributors will further ensure a robust funnel to Dell products and services.
The products that are available through distribution agreements will be priced at par with similar products available direct from Dell. With the distribution agreement, Dell also aims at their goal of penetrating better in the tier-2 markets of India.