In this season of cricket, the world’s leading digital cricket brand and India’s leading digital sport brand, ESPNcricinfo, has launched CricIQ to test cricket fans’s quotient/IQ/knowledge. By participating in this contest, the cricket fans can win various prizes.
CricIQ is a dedicated cricket fan test on a digital platform, which will culminate in a final event in Bangalor, includes:
· A format that gives cricket-crazy fans multiple chances (three attempts a day)
· An inexhaustible question bank to ensure that no user gets previously attempted questions in any of his future attempts
· A fan contest in real time using live videos
· Social media integration at all levels from start to finish
· The opportunity to win a trip to Lord’s Cricket Ground in London, a day at ESPNcricinfo, as well as daily prizes
CricIQ is hosted by quizmaster Joy Bhattacharjya, and the competition runs on www.criciq.com and spans a period of eight weeks and three rounds. The CricIQ format is simple and available on any internet-connected device (computer, mobile, tablet). This contest has following format:
Round one (online round) will test entrants with fifteen questions, three levels and three lifelines – with multiple attempts on an inexhaustible question bank that’s all about cricket. A user’s best attempt will be counted towards qualification for round two. The users also get recognition and could win prizes for the points they score on every single attempt they make. The CricIQ rewards excellence, dedication and loyalty – and the fan who combines all three is rewarded the most.
Round two (Qualifier and Knockout): The top 50 contestants from the six weeks of online rounds will qualify to reach the video rounds. In round two CricIQ will host a real time cricket knowledge competition for the fans over video hangouts. Twenty winners from these video rounds, will qualify for the Knockout Rounds (also via video hangouts) at the end of Round Two.
This will be followed by the Grand Finale which will be held on-ground at a selected destination where the top four finalists from the knockout will go ‘head to head’ in the biggest cricket IQ battle of all.
The winner of the finale will win a grand prize of an all-expenses paid trip to London this summer to see India take on England at historic Lord’s Cricket Ground In July 2014 along with other exciting prizes for the 2 runner up champions.
Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India explains, “CricIQ reinforces ESPN’s commitment to creating fantastic digital experiences for cricket fans. We have used our 20 years of heritage and knowledge and our unmatched collection of news, information and data to bring fans a truly dynamic and engaging experience. Starting on fans’ digital devices and culminating in an on-ground finale we want to unite users across platforms and deliver an immersive experience. With CricIQ, we’ve built a property that taps into people’s knowledge of the game and recognize the same. Our quest is to honour and celebrate the greatest cricket fans.”
