On the occasion of festival season, Gionee Smartphones has rolled out their new brand campaign which is going live today.The theme of Gionee Brand Campaign is – Every 7 seconds, someone upgrades to a Gionee- which the company claims is a fact.
Gionee claims to have sold over 3 Million handsets in India since it started its operations in March 2013. The campaign will be aired in 8 different languages that include English, Hindi, Tamil, Kannad, Telegu, Malyalam, Marathi, and Bengali, to send the message across India.
Gionee has had a successful entry in the Indian market and in the last 18 months, the brand has grown leaps and bounds. Gionee has received great response from the consumers and with each passing day there are more consumers who are embracing the brand. Gionee has been successful in making inroads into the industry and building a unique position for the brand amidst all the other existing players. The television campaign is a reflection of the brands success till now and the trust the brand has been able to garner from its consumers, said the company in its statement.
Gionee has tasted lot of success with its ELife series of smartphones and the world’s slimmest smartphone – ELife S5.5.
Commenting on the new brand campaign Mr. Arvind Vohra, India Head, Gionee Smartphones said ”With the new brand campaign we want to reach out to our existing as well as potential consumers and convey the message on the rapid growth of Gionee in India.It has been a wonderful journey for us and we feel this is the best time to showcase our endeavor and achievements. With the new TVC we are looking at more consumers shifting to using Gionee this festive season.”
The campaign consists of 6 short TVCs (10 secs each) showing a cross-section of new users who are delighted with their upgrade.
