Idea Cellular has launched today two new 3G smartphones- Idea Magna at Rs. 4,999 and Idea Magna L for Rs. 6,250. Idea also announced today that their 3G smartphones will now get 16 GB 3G data, worth Rs. 3,200, for a nominal recharge of Rs 261. As per the offer of Idea Cellular, after the recharge, Idea users will get to use 4GB 3G data every month for the next 4 months. In addition to free data, customers will also get free subscription of Idea TV for 4 months.
Idea Magna and Idea Magna L 3G smartphones run on the latest Android OS Kitkat 4.4, and are targeted at first time smartphone users. Idea Magna is packed with a 1.3 GHz Dual Core processor and features a 4 inch screen. Idea Magna also carries a 5MP rear camera with flash and a VGA front camera. This phone comes with guest mode for privacy and QR reader inbuilt in camera.
On the other hand, Idea Magna L is powered by a 1.3 GHz Quad Core processor, and offers high-end features such as HD recording, video streaming, high-speed browsing, social networking and app downloading. It has a 4.5 inch screen, 5MP camera with flash, and the VGA front camera. This phone also comes with guest mode for privacy and QR reader inbuilt in camera. The phone also carries in-built G sensor, proximity sensor, and ambient light sensor.
The Magna L comes with a Free Flip Cover.
Speaking at the launch event, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “3G adoption is greatly dependent on pricing of 3G smartphones and data plans. By bundling 16 GB 3G data with our entire range of smartphones, we have brought down the total cost of owning a smartphone, and 3G connection, by over 50%. With the new range of Magna and Magna L, 2G users can conveniently upgrade to 3G by paying as low as Rs. 4,999 and acquiring a stylish 3G smartphone with 16 GB data.”