Flipkart Ties-up With Mahindra For Online Booking Of Mahindra KUV100 Compact SUV

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Flipkart, India’s largest marketplace, has tied-up with Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, to open online bookings for Mahindra’s much awaited SUV – KUV100, exclusively through Flipkart. The online bookings for the compact SUV will open from mid-night of January 18th, 2016.

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Mahindra has launched compact SUV – KUV100 in India yesterday at Rs 4.42 lakh, ex-factory.The KUV100 will be available in 7 exciting colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black The Mahindra KUV100 comes in seven variants.

Flipkart launched Automobiles as a category last month with a vision to change the way vehicles are bought in India. The association with Mahindra is another step in that direction. The two entities have come together to deliver superior customer experience with assured in-a-month delivery. Flipkart currently also offers a wide range of automotive accessories as part of its endeavor to become a destination for all automotive needs.

Mr. Anil Goteti, Vice President – Business, Flipkart said, “Online today is a must have strategy for all players to respond to the growing demand of their customers who are spread across different cities and towns in the country. First time in the automobile category, this exclusive tie-up will allow Mahindra access Flipkart’s extensive reach and network to connect with their customers and provide them the ease to book Mahindra KUV100 online.”

Mahindra’s much awaited compact SUV KUV100 has been conceptualized and developed with the aim of creating an entirely new category. The KUV100 is a compact SUV where ‘K’ stands for the ‘kool’ & trendy generation of youth, while UV represents an SUV. The numeric ‘100’ represents the pecking order of the series which comes in below TUV300 and XUV500. With its aggressive styling and dominating SUV stance, the KUV100 remains true to the tough and rugged Mahindra DNA.

Designed in-house and engineered at Mahindra’s world class research and development facility, the Mahindra Research Valley at Chennai, KUV100 will be powered by the world-class mFALCON, an all-new engine family with options of both petrol (mFALCON, G80) and diesel (mFALCON, D75). The mFALCON is a compact lightweight engine built to deliver peppy and high performance.

Targeted at the youth and first time car buyers, the KUV100 is contemporary to the core and truly stylized with best in class technologies. An indigenously developed monocoque SUV, the KUV100 will have many firsts to its credit including the first ground up petrol engine offering from Mahindra. In fact, all research & development activities for this compact SUV were aligned with global standards of quality, technology, testing norms, regulations and emissions from the very start.

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