Samsung’s loss is Micromax’s gain as far as head-hunting is concerned. Micromax, India’s 2nd largest smartphone player has announced today the appointment of Vineet Taneja as its new Chief Executive Officer. He was the Country Head for IT & Mobile businesses of Samsung India till recently.
Currently, Micromax is in the exciting stage of its business and its smartphones have established a considerable space in the Indian market and have also started its wings in the overseas markets. As per research firm IDC, Micromax had 16 per cent market share in 2013 of mobile handsets in India.
Vineet Taneja has worked with leading consumer brands like Hindustan Lever, Nokia and Bharti Airtel, prior to Samsung. Vineet has performed Sales & Marketing roles at HLL & Nokia and general management responsibilities at Bharti Airtel and Samsung. Vineet has evolved as a respected leader of the telecom industry and has a comprehensive understanding of the telecom ecosystem.
With his vast exprience, Vineet Taneja will steer Micromax through the next phase of growth by focussing on consolidating Micromax’s strong presence in the market, driving global partnerships and strategic alliances while strengthening the organizational capabilities within Micromax.
Commenting on Vineet’s appointment, Rahul Sharma, Co-founder, Micromax said, “Vineet will be an asset in our next phase of growth, his diverse experience will be a great addition to the Micromax leadership in India both from organizational set-up and business growth perspective. Vineet is one of the most respected corporate leaders in the industry and has a great track record of successfully leading diverse brands across sectors.”
Vineet Taneja is excited about his new assignment and said about his new appointment, “Micromax has been one of the great success stories in India’s mobile eco-system, and has pioneered the democratization of technology for masses by addressing specific consumer needs with constant innovations. We are witnessing an inflection point in the smart devices globally. Therefore, it is a great opportunity for me to lead Micromax into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.”
