IDEA Cellular,which is India’s 3rd largest national mobile operator, with more than 130 million subscribers, has announced that they have teamed up with Gameloft, a leading global publisher of digital and social games. Under this arrangement, Gameloft will offer their quality games to Idea subscribers.
As per Idea Cellular, this tie up will enable over 130 million Idea subscribers to avail exciting games from the Gameloft Game Store and also through Idea’s mobile portal. Idea subscribers will also get access to new content from Gameloft’s wide portfolio of games on a regular basis through the unique Gameloft Club subscription. As an inaugural offer, consumers will get 1 Bonus Game for download from Idea and Gameloft, in the first month of their subscription.
The Game Store has all the popular Gameloft franchises like Asphalt, Modern Combat, Real Football, Gangstar and N.O.V.A.: Near Orbit Vanguard Alliance, as well as games from Gameloft’s extensive list of Hollywood movie licenses. Also, the Store will provide Freemium games, Try & Buy as well as Full Paid Games for download to Idea customers.
Commenting on this arrangement, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The mobile phone is increasingly becoming the most preferred infotainment device for users in India. Gaming is one of the fastest growing and a popular category of service used on the mobile platform. Idea is the first mobile operator in India to bring out the best in gaming programs for mobile users, through our tie up with Gameloft.”
“We are delighted to partner with Idea Cellular, to bring Gameloft’s best titles and most popular licenses to their subscribers.” said Sarabjeet Singh, Country Manager for Gameloft India. “This partnership will enable Idea customers to enjoy high quality games from Gameloft for their JAVA & Android devices without the hassles of Credit Card billing. Also, Idea will be the 1st operator in India to launch our popular Gameloft Club games subscription service, which provides great value to consumers.”
The Gameloft Game Store will be accessible for Idea customers through the mobile internet connection on their phones atwapshop.gameloft.com/idea. The service will be available for both prepaid and postpaid users and can be accessed on all GPRS enabled feature phones and 3G smartphones.
