Gionee of China has launched today its latest Ultra Smartphone ELIFE S7 at a grand event in Hyderabad. This smartphone is priced at Rs. 24,999, and will be available in Black, White, and Maldives Blue colors. The ELIFE S7 has thickness of 5.5mm. The ELIFE S7 runs the 3rd generation of Android 5.0 Lollipop based Amigo OS and will be the first Gionee smartphone running Amigo 3.0, which is more faster, has better features compared to earlier version and is user friendly. The ELIFE S7 S7 is the first ultra slim phone that supports Dual SIM, multi-band and multi-mode such as 4G FDD/TDD LTE and 3G WCDMA/TDSCDMA.
The ELIFE S7 was unveiled at this year’s Mobile World Congress in Barcelona.
The metal used on ELIFE S7 is aviation level aluminum magnesium alloy, making the skeleton solid and durable with no worry of bending in pockets like competitors’ slim products. Inspired by the U-shape design of railway tracks, the ELIFE S7 features Iconic frame design, beautifully merging a high glossy finish and metal effect with two parallel metal light lines. The unique ergonomic side profile provides an extremely comfortable grip for one-handed use.
The ELIFE S7 features a 5.2 inches Super AMOLED full HD Display (1920×1080), 424 PPI with Gorilla Glass 3 protection. It is driven by a MTK 6752 OCTA core 64 bit 1.7 GHz processor with the HPM technology, which enables the processors to run at a high speed and remain at an ultra-low power consumption level. It comes with 2GB of RAM and 16GB of internal storage, which can’t be expanded.
The ELIFE S7 is equipped with a 13MP rear camera made by Sony, which is flat, and incorporates Gionee’s self-developed ‘Image+’ image processing system, which enables users to shoot high quality images with easier user experience. The S7 can capture a picture with only 500 milliseconds, and its focus time is only 300 milliseconds. It also houses an 8MP front camera with intelligent Face beauty 3.0 technology, which enables the device to estimate peoples’ gender and age, and recommend the best over the face beauty effects for more natural selfie photos.
To enable the battery to last for a whole day, the S7 is equipped with a 595 density 2700 mAh battery, which is claimed to be the highest among ultra slim phones in the market. In addition, Gionee has optimized both the hardware and software performance to lower battery consumption, bringing energy efficiency to users’ fingertips. With industry leading Synchronous heartbeat technology and the intelligent control background, the background can reduce the number of times the system wakes up by tracking energy use over time and killing unauthorized apps. The battery of S7 has a unique extreme mode, which automatically enables 10% of remaining battery power to potentially last for 33 hours 45 minutes standby time by freezing functions except calling and text messages to ensure basic communications.
The ELIFE S7 includes a Hi-Fi level headphone and offer superior sound quality with instinctive Hi-Fi standard sound system that features sound restorations. With the built-in tailor-made speaker and Smart PA, users can enjoy music accompanied by louder and richer sounds, bringing a home theater system experience to an ultra slim phone.
Key features:
- 5.2 inch Super AMOLED FHD 1920×1080 display with 424 PPI, Gorilla Glass 3 protection
- TRU Octa-core 1.7GHz CPU
- 2GB of RAM
- 16GB of inbuilt memory
- TDD LTE B38/39/40 FDD LTE B3/7/8/20
- DUAL SIM
- Dimensions : 139.8mmx67.4mmx5.5mm
- Amigo OS 3.0 based on Android 5.0 Lollipop with OTA
- 13.0MP rear camera, LED flash, AF, and 8.0MP front-facing camera
- 2700mAh battery
During the launch event, Gionee informed the gathering that they have sold over 4 million devices in India, and their target is to double this number this year. They claim to have achieved sales of Rs. 2750 crores last year compared to Rs. 500 crores in previous year. In 2015, Gionee will be expanding its operations in India and will start manufacturing in India under the initiative of PM Modi’s slogan of Make In India. Gionee is bullish about India operations and intend to achieve sales target of Rs. 5000 crores this year.
