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Google Creates Immersive Search Experiences For Indian Cinema

Taking into considerration, India’s passion for cinema, Google has created a range of immersive search experiences especially for Indian cinema. Now when you ask Google questions about films, actors, song lyrics, film trivia, trailers, screening times and more, you’ll get rich, contextual answers.

L-R_ Rajan Anandan (VP& MD, Google South Asia and India, Karan Johar, Sapna Chadha (Head Marketing, Google India) and Satyajeet Salgar (Product Manager, Search, Google)

These Search experiences were highlighted at an event in Mumbai today featuring Director Karan Johar and Google India’s Marketing Head Sapna Chadha and Search Product Manager Satyajeet Salgar. With around 1 in 10 mobile searches in India related to Indian cinema, Google Search now gives local cinema enthusiasts an easy way to discover and explore everything they want to know about their favourite movies, stars, music, dialogues actors and more as stated by Google in its press statement.

“Google has a long history of building products for India, and we wanted to make sure that when these millions of Indian cinema fans pick up their phone and ask Google about their favourite films, actors or songs, they get a delightful, local experience” explained Google Marketing Head, Sapna Chadha.

On this occasion, Google also released a video tribute to Indian cinema that showcases these Search experiences.


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