Australian-based music streaming service, Guvera, has completed one year of operations in India. During the first year, Guvera has secured exponential growth and over six million people have signed up to Guvera in India, as claimed by the company. This success has been possible thanks to free access to a competitive range of local and international music, including an extensive Bollywood selection and locally curated playlists.
Distinguishing itself as a holistic entertainment service, Guvera launched Brand Channels, a world-first in the entertainment streaming industry. Brand Channels present Indian users with free access to music through an engaging entertainment platform. The feature provides users with a range of exclusive branded content, including playlists, articles, videos, competitions, and shopping, all whilst listening to music. Brands are brought to the forefront of the music experience in a non-disruptive, engaging and enjoyable way for music lovers. An extensive list of brands like YES BANK have lined up to work with Guvera over the past year, as stated by the company in its press release.
Another major initiative for Guvera in its maiden year has been the ‘University Stream-Off’ contest held across Tier-I colleges in India. The contest, which pitched college against college, introduced students to music streaming through the Guvera app whilst presenting them with a chance to win a sponsorship amount for their college festival. The contest has been a huge success that Guvera looks to repeat, adds the statement.
With over 20 million songs in its online content library, Guvera also plans to extend its on the ground music offering in India with House of Guvera. House of Guvera India will operate as a recording studio, production house and gig venue for both local and international artists to showcase their talent, build a fan-base and get recognised in the music industry. Brands will also have the chance to leverage this opportunity and produce exclusive content that can be shared with users, both via the Guvera platform and via their own channels. House of Guvera is slated to launch in Mumbai early next year, concludes the statement.