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Havells India Launches Lloyd Direct Cool, Frost Free & Side by Side Refrigerators

Havells India, a leading Fast-Moving Electrical Goods (FMEG) company today announced its entry into the refrigerator segment under its consumer durable brand – Lloyd. The company has launched today 25 models of Lloyd Direct Cool, Frost Free and Side by Side Refrigerators in capacities ranging from 190 litres to 587 litres at an introductory offer price range from INR 10,000 to INR 84,990. The company will also double the range with additional 25 models by Diwali this year.

The refrigerator range annoucned toay are designed keeping in mind the modern kitchen aesthetics combined with energy saving features that adapt to the consumer lifestyle. The alluring transparent interiors of the range comes with an array of attractive fresh floral fascia design, which reflects refrigerators as a work of art that blends with your home décor.

The new range introduced by Lloyd is equipped with Bactshield technology that eliminates bacteria and provides longer lasting freshness to perishables- a much needed feature in a tropical country like India. The refrigerators range will feature the unique Decacool technology that will ensure cooling in every corner. It also consists of flexi max design which caters to the underlying need of more storage. The range is rated as per the 2020 energy rating norms coupled with advantages of the Inverter technology. The new refrigerator range will come with dual safety compressor with OLP and OHR that enhances compressor’s life and makes Lloyd refrigerators highly energy-efficient.

Lloyd refrigerators are also environment friendly with a zero ODP (Ozone depletion potential) presence thus helps in reducing its carbon footprint. The newly launched refrigerators will come with a one year comprehensive warranty along with a 10 years compressor warranty. The range will be available across pan India Lloyd brand shops, offline dealers and Lloyd online e store.


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