Huawei’s fast emerging Honor smartphone brand has partnered with the Fashion Design Council of India (FDCI), India’s apex industry body for fashion, as a part of the Honor League. By this association, Honor and FDCI will come together for the Amazon India Fashion Week Autumn Winter 2017.
According to Huawei, ‘The Honor League’ is an initiative where the brand will be seen collaborating with digital talent across travel, fashion, photography and technology sectors to encourage the youth in their brave endeavor. As a part of this partnership, the brand will run a social media contest ‘Hunt for the Face of Honor’ in association with FDCI and Instagram where aspiring models can share their views on why they feel their style represents their swag quotient. The contest will shortlist 26 young aspiring models who will be given Honor’s Mystery ‘SWAG’ phone. The contest will also give 6 lucky winners a chance to be a part of the ‘Honor Show’ at the Amazon Indian Fashion Week.
The ‘Hunt for the Face of Honor’ contest commences on the 23rd December, 2016.
Speaking on the occasion, Sunil Sethi, President FDCI, said “Style has a universal language, but the key really lies in, who can translate it to create an impact. And this is just what we have attempted to do with the ‘Hunt for the face of Honor’ where you get a chance to be part of the biggest fashion event through social media, by sharing interesting perspectives on what style really means to each one of us. It is a challenging idea which will see sumptuous responses from tech-savvy millennials.”
