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HTC U Ultra at Rs. 59,990, U Play at Rs. 39,990 Launched in India With Sense Companion – Artificial Intelligence

HTC has launched in India its two flagship phones – the U Ultra and the U Play. Both the HTC U Ultra and HTC U Play incorporate the company’s new Sense Companion, an Artificial Intelligence (AI)-based system that learns the user’s working patterns and offer intelligent suggestions.

The HTC U Ultra is priced at Rs. 59,990 (MOP) and the HTC U Play is priced at Rs. 39,990 (MOP). These phones will be available in Indian market from 6th March ‘17 and mid-March ’17 respectively. The HTC U Ultra will be available in three colors- Brilliant Black; Cosmetic Pink and Sapphire Blue. The HTC U Play will be available in Iceberg White; Indigo Blue; Black Oil and Cosmic Pink Gold colors.

These phones come with a one-year insurance that covers liquid damage and any physical damage to the phones. The customers also have an option to avail 7.5% cash back on the MOP value of both the phones using Standard Chartered Debit or credit card. This offer is valid from 6th March ’17 – 31st May ’17.

Both the phones support Dual-SIM and run on Android 7.0 Nougat OS with the HTC’s Sense UI customisation on top. Both the phones have 3D contoured, liquid surface with lustrous, symmetrical, curved glass construction that reflects light beautifully.

HTC U Ultra features a dual display like the LG V20. It has main display of 5.7-inch Super QHD LCD with a resolution of 1440×2560 pixels and the secondary 2-inch display comes with a 1040×160 pixels resolution. It will be available with 64GBof internal stoage with Gorilla Glass 5 protection. The internal storage can be expanded upto 2TB with microSD card. It is powered by Quad-Core Snapdragon 821 64-bit processor with Adreno 530 GPU clubbed with 4GB RAM.

On the optics front, the U Ultra is mounted with 12-UltraPixel rear camera with dual-tone LED flash, 1.55um pixels, f/1.8 aperture, Laser Auto focus, Optical Image Stabilisation and 4K video recording capability. For selfies, it is equipped with 16MP front-facing camera with f/2.0 aperture, BSI sensor and an UltraPixel mode.

It is packed with a 3000mAh battery with Quick Charge 3.0 support and is rated to deliver 26 hours of talk-time and up to 13 days of standby time. It also comes with fingerprint scanner embedded on the home buttton.

This phone also boasts of BoomSound Hi-Fi edition stereo speakers, Hi-Res Audio support, and 3D Audio recording support with 4 microphones. For connectivity, it provides options of 4G LTE with VoLTE, GPS/ A-GPS, Bluetooth v4.2, Wi-Fi 802.11ac, NFC, DLNA, Miracast, HTC Connect, and USB 3.1 Type-C.

This phone has dimensions of 162.41 x 79.79 x 7.99mm and its weight is 175g.

HTC U Play sports a 5.2inch (1920 x 1080 pixels resolution) Full HD Super LCD display with Corning Gorilla Glass protection. It is powered by Octa-core MediaTek Helio P10 processor. It comes with 4GB RAM and 64GB of internal storage which can be further extended up to 2TB with microSD card.


The U Play is equipped with 16MP rear camera with dual-tone LED flash, f/2.0 aperture, BSI sensor, Optical Image Stabilisation and PDAF. It has16MP front-facing camera with f/2.0 aperture, 28mm lens and UltraPixel .

This phone comes with 2500mAh battery with fast charging and also has a fingerprint sensor on the Home Button. It offers connectivity options of 4G LTE, WiFi 802.11 ac, Bluetooth 4.2, GPS with GLONASS, NFC, USB 2.0 Type-C. It has dimensions of 145.99 x 72.9 x 3.5-7.99mm and weighs 145g.


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