Samsung India has announced that its campaign film #SamsungService has become the highest-viewed advertising video in the Consumer Electronics and Smartphones category worldwide and the highest-viewed advertising video on YouTube across all categories in India, as on February 20, 2017.
The film is also the fastest among advertising videos on YouTube in India to cross 100 million views and has so far garnered over 224,000 consumer engagements on various social media platforms.
In October last year, Samsung India strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans. Its service network has grown to over 3,000 from 2,000 service points earlier, extending its reach to customers in over 6,000 talukas across the country. Samsung now has the largest service network in the mobile and consumer durables categories in India.
The service vans are equipped with multi-skilled engineers, key components, Power Generator set and key jigs/fixtures for providing quick response and on-the-spot resolution. Since its launch, Samsung service vans have clocked over 1 million kilometers across the length and breadth of the country.
The campaign film was conceptualized by Cheil India and has been running on 50 television channels supported by print, across cities and digital.
“At Samsung, we are extremely delighted to witness such a phenomenal response from our consumer across the globe. Through the new consumer service initiative, we have brought world-class service to the doorsteps of Samsung consumers in each and every taluka in India. The service campaign video crossing 100 million views on YouTube in India is a testimony of consumer love and trust in brand Samsung,” said Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung India.
