Idea Launches Blade And !d-280 Smartphones To Promote 3G Services In India – Good Idea, Sir Jee!

Good news for those who want to go in for economically priced smartphones with 3G service. Their wait is over now!!

Idea Cellular has, on 23rd November, 2011, announced 2 new 3G smart-phones viz. Idea Blade and Idea !d-280, starting from Rs. 5,850 onwards, to drive penetration of data services in the country. Those users interested in buying these phones can access some of the world’s best handset features and Idea’s 3G applications on Android based smart-phones, for as low Rs. 2,609!

As a special introductory offer, Idea is offering data services worth Rs. 3,500 with Rs. 259 pack, along with the new 3G smartphones. Hence, for the smartphone Idea !d-280 which is priced at Rs. 5,850, Idea 3G user gets it for a value of just Rs. 2,609. Likewise, the handset, Idea Blade, priced at Rs. 7,992 has a value of just Rs. 4,751 for Idea 3G users, thus making them the best buys in their respective segments.

The figure of Rs. 2609 has been arrived at by adjusting the Rs. 3500 in terms of the benefits which are being offered for free by Idea as a bundled offer with their newly launched smart-phones. Idea is offering free subscription to Idea TV for 3 months along with 1 GB of data download per month for 3 months, 3G Double Dhamaka benefits for 6 months, and Talktime of Rs. 25. This special introductory offer is available for both prepaid and postpaid users.

The Idea 3G Smartphones Idea Blade and !d-280 have the following identical features (technical specifications):

• 2.2 Android Operating System (OS)
• 3.2 MP Camera
• Expandable memory of up-to 32 GB
• Touchscreen (3.5” inch – Idea Blade & 2.8” inch – !d-280)
• GPS Navigator software
• FM radio and MP3 Player
• WiFi – HSDPA 7.2 Mbps
• Bluetooth
• Social Media Apps such as Facebook, Twitter, Orkut, browser Operamini, and pre-loaded Google and Youtube
• Ability to acts as a Wi-Fi router
• Proximity sensor/Gravity sensor
• Compass/Accelerator
• Powerful battery (1200 mAh – Idea !d-280 & 1250 mAh – Idea Blade)

Launching the new phones, Mr. Himanshu Kapania, Managing Director, Idea Cellular said,

“Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, Idea has introduced affordable, yet fully loaded 3G smartphones which will now fuel the aspirations of the evolving mobile user in India. The new smartphones will further drive our existing 3G services inareas of industrial and commercial activity, centers of learning, and high potential rural hinterlands.”