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Idea Launches Android Dual Sim 3G Phone – Idea ID 918 At Rs 5,994

Aditya Birla controlled group company and the third largest GSM operator in India, Idea Cellular has launched a new Android dual-SIM smartphone Idea ID 918,  on 3G mobile spectrum. This phone has following features:

  • 3.2″ inches display with a resolution of 480 x 800 pixels
  • Android 2.3 (Gingerbread) operating system
  • 1300 mAh battery
  • 150 MB internal storage, 512 MB RAM, which is expandable upto 32GB
  • 3.2 MP camera
  • GPRS, EDGE, 3G, WLAN, USB, Bluetooth

This is the third Android smartphone from Idea Cellular after Blade and Id-280, which have been successful and more than 1 lakh handsets have been sold so far since their launch in December, 2011.

The other two 3G smartphones were powered with Android 2.2 but Idea ID 918 is the first Gingerbread smartphone from the company. It is priced at Rs 5,994 and the company will be offering free benefits of up to Rs. 2,300 with every purchase in the form of free minutes, 2 GB data per month for three months after 48 – 72 hours of recharge  and free Idea TV subscription.

“Our first 2 smartphones ‘Blade’ and ‘ID-280’ saw higher uptake due to their multitasking capabilities and vast range of preloaded application. We have noticed good response and rapid uptake of our 3G services due to Idea smarphones”, said Sashi Shankar, Chief Marketing Officer, Idea Cellular.


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