Idea Cellular, the country’s 3rd largest mobile operator has introduced two new 3G Smartphone’s in the market – Idea 920 & Idea Aurus III – catering to varied segments of users. Idea ID 920, which is entry-level Android 3G smartphone, is aimed at providing good 3G experience to first time data users in semi-urban markets, at an extremely attractive price of Rs. 4,950. On the other hand, Idea has also introduced another mid-level Android 4.1 Jelly Bean device, Idea Aurus III, for Rs. 6,990.
Idea ID 920 is a dual-SIM, Android 2.3 OS based device with 1GHz processor, 3.5” TFT screen and supports a 2 MP camera. Its strong processor supports high-end data features such as video-streaming, push mail, and social media access such as Twitter and Facebook. The smartphone comes with a powerful 1400 mAh battery and a 2GB memory card with expandable memory up to 32 GB. ID 920 will cater to the same target segment which was earlier being addressed by Idea ID 918 based on the same Android technology.
Idea Aurus III is the latest Android Jellybean v 4.1 OS powered with 1Ghz processor which comes with a 4 inch capacitive touch screen with superior display that supports 480 x 800 pixels resolution & 16M colours. It boasts of high internal memory of a 4GB ROM along with 512 MB RAM. The smartphone sports a 5 MP camera with fix focus and digital zoom along with a front facing camera offering video calling. Aurus III offers rich experience of popular social networking sites such as Facebook, Twitter and YouTube, apart from a wide range of other interesting applications and games.
According to Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular, “Keeping in mind the requirements of the fast evolving Indian consumer in the light of the ongoing mobile broadband revolution, the new 3G smartphones from Idea are priced affordably to upgrade existing 2G users to 3G. Device plays an important role in establishing data experience for the user, but currently 3G smartphones are priced relatively high in the Indian market. Idea is bridging this gap by bringing low-cost devices with high-end features to proliferate 3G among all segments of users.”
“We have already sold more than 3 lakh 3G smartphones ever since we entered the devices market, a little over a year ago, leading to a rapid increase of data users to over 26 million in Q4FY13. We are confident that our expanding 3G devices portfolio will further spur data usage on our network”, added Mr. Sashi Shankar.
Idea’s new 3G smartphones come packed with an attractive data usage offer for Idea 3G users. For a pack of Rs. 261, ID 920 and Aurus III users can get 1GB and 1.6 GB of 3G data, respectively, and Idea TV subscription free for the first 3 months. The 3G pack is available along with the smartphones in all Idea 3G circles. In the rest of the country, smartphone users can opt for attractive 2G data pack offering unlimited 2G data for Rs. 261. The new 3G smartphones from Idea are available at all major mobile retail stores and Idea outlets across the country.
