Ride-hailing platform, inDrive has onboarded popular Bollywood Actor, Vikrant Massey as its first-ever brand
ambassador for its business in India. At an event in New Delhi, Vikrant also unveiled inDrive’s new marketing 360 campaign – “Ab app ki nahi, aap ki chalegi!”
The campaign is built around the brand’s key concept – Value for Money and inDrive’s USP “Offer Your fare” which gives
people the freedom to decide the fare of a ride and even bargain with the driver directly within the app. This service is unique to inDrive and no other cab aggregators provide this type of service in India. With the inDrive
app people can either offer a fare for their ride or choose one of the driver offers amongst many on the basis of their Vehicle Model, Driver Rating & Arrival Time.
Through its brand film, inDrive has captured the daily hassles faced by Indians in the ride-hailing space and portrayed how inDrive solves it.
Vikrant Massey will actively be involved in a series of marketing campaigns & CSR initiatives by inDrive with a mission to
Challenge social injustice & make the world a fairer place for One Billion people, as stated by inDrive.
The campaign will run on Social Media, OTT, IPL on JioCinemaand other digital platforms, including YouTube, Facebook, and Instagram. It will also use the OOH medium to popularise the campaign across cities.
On this occasion, inDrive also announced that they have plans to strengthen EV fleet in India.
Quotes:
Vikrant Massey commented, “I am looking forward to being apart of inDrive India’s campaign as their brand ambassador. I appreciate the service that inDrive provides to its riders and drivers. inDrive is fair, where instead of the app, the people decide the fare among themselves.”
Avik Karmakar, Senior GTM Manager – South Asia, inDrive commented, We’re delighted to have Vikrant Massey on board
as the face of inDrive in India. His relatable persona resonates with our diverse audience, aligning seamlessly with our
campaign “Ab app ki nahi, aap ki chalegi!”
Pavit Nanda Anand, APAC Communications Lead, inDrive commented, “As a brand, at inDrive our mission is Challenging
injustice – which is very much connected to our history. This campaign, “Ab app ki nahi, aap ki chalegi!” aims to reiterate our efforts to provide fair pricing opportunities to as many people as possible across different countries around the world.”
