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Ingram Micro Launches New Brand Identity

Ingram Micro, which was founded in 1979, and is based in US, has launched a new brand identity. Ingram Micro has global infrastructure and its focus is on cloud, mobility, supply chain and technology solutions. This organisation has 132 distribution centres which are spread in 39 countries of North America, Europe, Middle East, Africa, Latin America and Asia Pacific.


The global brand has a bold, modern look and feel, which signalls the company’s leadership in technology and supply chain services. According to Ingram Micro, the bold new look incorporates a blue that is both eye-catching and pleasing, while the letters convey the strength and dependability of a true, world-class leader. The tilt of the G signals acceleration and agility, while its virtual absence reinforces transparency and the company’s unique insights. Agility, insight and dependability, these are all qualities valued by Ingram Micro’s partners.

“This is more than a logo change; we view this brand refresh as an investment in our future,” said Alain Monié, CEO at Ingram Micro. “Ingram Micro has made bold new moves with recent acquisitions, establishing global business units and developing a more global and customer-centric mindset with an agile, insightful and dependable culture. Refreshing and repositioning the Ingram Micro brand is a natural next step in our company’s growth and success. It signals our evolution from a distribution powerhouse to the world leader in technology and supply chain services. Our new brand identity and strategy is a reflection of a bold new Ingram Micro.

“With our new brand, we want to present an identity that is simple, modern and represents who we are. We have the capabilities, insight and experience to help our partners – and their customers – understand, acquire and use technology to be more competitive.”


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