South Korean giant, Kia Motors has dream run in the country so far and has achieved sales figure of over 2,00,000 units of its Kia Seltos, Kia Carnival and Kia Sonet in just 17 months. After registering a sales figure of 100,000 sales units in July 2020, the brand has registered sales of the second 100,000 units within a record 6-months’ time.
The top-end variants i.e. above GTX variants for the Seltos and Sonet and the Limousine variant for the Carnival, have accounted for nearly 60% of total cars sold, reinforcing Kia’s premium and feature rich appeal. Leading the connected car revolution in India, Kia has sold over 106,000 UVO connected Kia vehicles on the road summing up to a humongous 53% of the brand’s total sales. One out of every two Kia cars sold now has connected car features, as stated by Kia Motors in its press statement.
Kia has become a formidable force in the Indian automobile industry and has consistently featured in the top 5 automakers list with only three-class leading products in the portfolio. Seltos leads the sales charts for Kia Motors India with 149,428 units, followed by the Sonet with 45,195 units, which was launched in September, 2020 and the Carnival with a total sales of 5409 units.
Commenting on the achievement, Mr Kookhyun Shim, Managing Director and Chief Executive Officer, Kia Motors India said, “In just over a year of sales operations, Kia has emerged as India’s youngest automobile disruptor and one of the best-selling automobile brands in the country. We have reached this landmark figure of two lakh sales units and set a record in the Indian industry due to the immense trust and confidence shown in us by our valued customers and the extended Kia family, which consists of our dealer partners, vendor partners and all other Kia stakeholders. We are extremely grateful for the response that the Kia brand has received and we will continue to set new benchmarks in the Indian automobile industry with path-breaking design innovation, cutting-edge technology and unique customer experiences.”
