LAVA International, a fast growing Indian mobile handset making company, today announced its new smartphone series – Fuel under the Iris sub brand. Under the new series, Lava Iris Fuel 50 smartphone has been launched. According to Lava, the super-efficient smartphones under this series are specially designed to last for long working hours without the need of frequent charging. The Iris Fuel 50 will be available from today in black color in retail outlets across India at Rs. 7799/-.
As its name suggests, Lava Iris Fuel comes with a whopping 3000 mAh Li-Polymer battery to solve the problem of frequent charging for heavy smartphone users. This battery is claimed to work continuously for 1.5 days without charging again, depending upon the usage.
Besides powerful battery, Lava Iris Fuel also incorporates a variety of gesture driven features to make it more user friendly. For instance, the user may double tap the screen to wake up from sleep mode; the user may draw certain letters on the display in sleep mode and link these with one of the various tasks within the device. For example, the user may just draw “C” to open up camera application, draw “M” for music application so on and so forth. All these are customizable and the user can set these up based on his choice.
On the hardware front, the Lava Iris Fuel 50, will not disappoint the users. It features 5 inch FWVGA IPS display (480 x 854 pixels) with scratch resistant Asahi Dragon-trail glass protection. It is driven by a 1.3 GHz Quad core processor, coupled with1GB RAM and 8GB internal memory which is expandable up to 32 GB. It is a dual SIM phone that supports 3G in one of the SIM slots.
The phone is equipped with an 8MP AF primary rear camera with BSI-II sensor and LED Dual Flash. It also houses a 2MP FF secondary front camera for selfies. The smartphone runs on the latest Android KitKat 4.4 & and is FOTA upgradable.
Commenting on the launch of the new series, Mr. Hari Om Rai, Chairman & Managing Director, LAVA International said, “Lava as a company has always endeavored to offer superior quality products at an appropriate price to empower people to do more and be more. Amidst the hardware progression that has happened ever since smartphone category was introduced, battery has remained a cause of concern with the users throughout. As smartphones are increasingly becoming a very integral part of our daily lives and drive a lot of tasks for us, we need devices that are able to support heavy usage without having the need to carry power banks for frequent charging. Lava’s product development and R&D team worked on this insight and with our new Fuel series of smartphones we will address just that. Lava has launched the 1st smartphone in this series, Iris Fuel 50 and shall soon come up with more products at different price points in this series. ”
