HomeBusinessLechal Smart Navigation & Fitness Tracking Insoles & Buckles Launched on Amazon...

Lechal Smart Navigation & Fitness Tracking Insoles & Buckles Launched on Amazon Under Launchpad Programme


Lechal, the world’s first haptic-based interactive footwear, today announced its partnership with Amazon Launchpad, a platform for startups to launch, market, and distribute their products to hundreds of millions of customers across the globe.

Lechal unisex insoles, one of its kind wearable technology product that is GPS navigated, is now available on Amazon Launchpad at Rs. 6,999.

insole-with-podsLechal reminds you your direction, keeps a record for your route and checks your fitness levels. The stylish smart insoles can slip into footwear like any other. By pairing the insoles with the Lechal app to Here Maps via Bluetooth, the user can set a destination and receive directions via haptic vibrations on his/her feet making any journey truly hands-free. The Lechal app is available on both Android & IOS.

Speaking on the partnership with Amazon, Krispian Lawrence, founder and CEO Ducere Technologies said “It gives us immense pleasure to be a part of the Amazon Launchpad program. Lechal has been innovatively designed to offer something distinctive and redefine the way we navigate our world. We anticipate that this platform will help bring the product to a wider audience.”

Amazon Launchpad is a platform where customers can discover unique innovations from the world’s brightest startups. Amazon has worked with leading venture capital firms, startup accelerators and crowd-funding platforms to help more than 500 startups to launch over 1500 cutting-edge products in the US, UK, Germany, France, China and Mexico.

“We are very excited to provide the Amazon Launchpad platform to Ducere Technologies to launch Lechal in India. Amazon Launchpad is a specially tailored program that helps start-ups like Ducere Technologies to showcase their unique and exciting products to millions of Amazon customers in India as well as globally. With Amazon Launchpad, we hope to augment the innovation culture among the Indian youth, support the Indian government’s Start-up India initiative and help build the India story,” says Jason Feldman, Director Global Innovations, Amazon


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