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LeEco Becomes The Fastest Growing Brand in China – Report

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LeEco based in China has been recognized as “The Rising Star Chinese Brand”, having registered the fastest growth in its brand value which increased by 81%, according to the BrandZ Top 100 Most Valuable Chinese Brands 2016 Report, the sixth annual ranking released on 21st March by the world’s largest communications services group WPP and leading global research agency Millward Brown, as communicated by the company in its press release.

The BrandZ Top 100 Most Valuable Chinese Brands is the most definitive and robust ranking of Chinese brands available. It combines financial data from Bloomberg and Kantar Worldpanel, an international company dealing in consumer knowledge and insights, with consumer opinions gathered from interviews with over 400,000 Chinese consumers since the ranking first launched in 2008.

“The company has profited from creating ‘smart connected businesses’ – using its platforms to offer new products and services that integrate it more deeply into people’s daily lives,” according to the report commenting on LeEco’s brand value increase.

LeEco ranks No. 32 in the list of 2016 with a brand value of approximately 2.8 billion USD (approximately 186.7 billion INR). The company ranked No.37 in the list of 2015, as the first online video website brand amongst the “Top 100 Most Valuable Chinese Brands”, adds the statement of LeEco.

In terms of brand contribution, LeEco brand is valued at five, which is the highest score. Brand contribution is a measurement of a brand’s uniqueness in the mind of the consumer and the impact of brand alone, without any other factors, or future earnings. It is expressed as an index on a scale of one to five, with five being the highest.

In global market, LeEco is also rapidly garnering consumer appreciation and faith in a short span of time. On March 17th in New Delhi, LeEco bagged the “Most Promising Smartphone Brand” award in the TeleAnalysis Customer Satisfaction Survey. The award was based on an extensive nationwide survey conducted by TeleAnalysis in the last three months. Sample size was around 12,000 with 3,000 consumers from each zone -east, west, north and south.

LeEco has launched two phones in India – Le 1s and Le Max. Within only February, LeEco had sold more than 200,000 Le 1s, the flagship killer device in India, making several industry records concerning flash sale quantity and time.


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