To augment its leadership team in India, LeEco of China has appointed three industry heavyweights for its India operations. Thesse three professionals are – Shrinivas Bairi, as Senior Director R&D and Manish Aggarwal as Vice President, Marketing Communications for Smart Electronics Business. For LeEco’s Content Marketing Business, Divya Dixit comes in as Director from Percept Live.
Atul Jain, Chief Operating Officer, Smart Electronics Business of LeEco India said, “Over the last several months, we have been extremely focused on strengthening our team and capabilities. We are delighted to get three industry veterans onboard. They bring with them a wealth of experience which is exceedingly valuable at this juncture of our growth in India. These hires are well in line with our initiative of attracting top talent to strengthen our leadership team in India”.
Mr Bairi joins LeEco from Qualcomm, where he spent 17 years. His last role in Qualcomm was Director Engineering. Shrini is a well-known professional in the R&D field and has an enviable track record with several achievements to his credit. He moved back from Qualcomm San Diego and was part of initial Qualcomm India R&D Center setup team.
Manish Aggarwal joins LeEco from Myntra where he was V.P. Marketing & Head of Monetisation. With over 16 years of experience across geographies, Manish has worked with marquee organizations in the industry such as The Coco-Cola Company, Procter & Gamble and Mindshare. He has been constantly recognized for conceptualizing award-winning campaigns. In his current role at LeEco, Manish will be responsible for spearheading the company’s marketing communications.
Divya Dixit has joined LeEco as Director, Content Marketing and in this role, she is responsible for growing the company’s content platform across India and will be establishing the brand leadership. Divya joins LeEco from Percept Live where she was Head, Marketing. She has experience of close to 19 years and has worked with organizations such as Tata Docomo, Saregama India, Sony Entertainment Television and Barista to name a few.
Headquartered in Bangalore, LeEco India in under 6 months already employs more than 200 people and aims to become over 1000 people-strong by the end of 2016. Since its India entry in January this year, LeEco has announced several initiatives in the country, a testimony to its commitment of strengthening its base in India.