According to IDC’s Asia Pacific Quarterly Mobile Phone Tracker, Q3, 2015 (November 2015 release), Lenovo of China has emerged as the 4th largest smartphone brand by volume in India with a market share of 9.5 per cent. The company’s market share has jumped 3.1 per cent in this quarter from 6.4 per cent in Q2 2015. Lenovo Group has further risen to become the number 3 smartphone brand by value in India, capturing 11 per cent of the market share according to the IDC report (Q3 2015).
The report further states that the company’s overall sales have increased by 72 per cent y-o-y as compared to that of the same quarter last year. Sales of 4G units have increased by more than 132 per cent this quarter as compared to Q2 2015. Lenovo Group has been consistently topping the market trend with its industry-leading 4G LTE smartphone portfolio, with over 3.8 million 4G devices sold during CY 2015 (Year-to-date).
Commenting on this development, Sudhin Mathur, Director- Smartphones, Lenovo India, said, “The smartphone consumer base in India has evolved over the last few years. While the Indian market is flooded with several smartphone brands, we have consistently offered reliable and efficient smartphones based on disruptive technology at the right value. This has been one of the reasons for Lenovo’s popularity and rise to the number four brand in the country within two years of entry into India.”
The huge potential in the smartphone market in India and a tremendous response to Lenovo branded smartphones has prompted the company to start local manufacturing. The K3 Note is currently being manufactured in India in Lenovo Group’s manufacturing facility in Sriperambudur, Chennai. Lenovo recently crossed the milestone of selling 1 million units of K3 Note in India. Other key products such as the A6000, A7000, A6000 Plus along with the newly launched A2010 and Vibe Shot, continue to drive brand’s sales in India, as stated by the company in its press statement.
According to IDC’s report, 28.2 million smartphones were shipped to India in the third quarter of 2015 – up 21.4 per cent from 23.2 million units for the same period last year. In the third quarter, the 4G enabled devices have witnessed almost a threefold increase in unit shipments over the previous quarter in 2015.
