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Lenovo Restructures Its National Distribution System

Lenovo, one of India’s leading PC players, has restructured its national distribution system (Tier 1 distributors) across India. As per the company, the new structure will align each of the T1 distributors with Lenovo’s four distinct verticals: Lenovo Exclusive Stores (LES), Multi-brand stores, Regional Distributors and Large Format Retail.

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The new structure has been designed to create an ecosystem, where Lenovo and the T1 partners will address the distinctive needs of the different verticals in a focused manner. This transition will give a dedicated channel base to the T1 partners where they can invest and value-add for growth on these accounts. It allows T1s to move beyond credit and fulfilment to having a more growth oriented approach by having better end-to-end inventory alignment and product evangelism with T2 partners, as per press staement issued by the company.

Lenovo has also announced partnership with HCL Infosystem to further strengthen its consumer retail business by leveraging over 100 HCL exclusive store-fronts. Lenovo has also appointed Rx Infotech P Limited as additional T1 for select markets for distribution of S&P products.

Shailendra Katyal, Director, Home and Small Business (HSB), Lenovo India, said, “The new T1 structure is a significant step towards developing a best-in-class partner system for Lenovo in India. We are confident that this new distribution structure will further strengthen our engagement with our T2 business partners. Each of these verticals has distinct product and sales patterns and aligning our national distributors to service verticals in a focussed way will ensure better end-to-end serviceability for our channel partners. We are bullish about the near to medium term growth prospects in the consumer business and are taking these structural measures to enhance our reach and servicing of channel in India”.


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