Letv of China has launched the world’s first curved-screen split TV, the Super 4 Max65 Curved which is the 4th generation of Le Super TV, as well as the Super 4 Max70, the first smart TV with glass light guide plate (LGP) at an event in Beijing on December 22nd.
These industry first TVs are priced quite attractively. The Super4 Max65 Curved Engineering Commemorative Edition is priced at RMB 6,999 (US$1080.24) and Super4 Max70at RMB 12,999 (US$2006.29) and RMB 14,999 (US$2314.98) respectively for its 2D and 3D versions.
According to Liang Jun, CEO of Leshi Zhixin Electronics Technology, the market price for Super4 Max65 Curved is lower than the mass production cost so as to benefit the users further, while Letv makes profit through ads and its content ecosystem.
Letv leads the world in embedding the 8-core 1.8 GHz 64-bit Qualcomm Snapdragon 810 processor (APQ9084) to a TV set, adopting of Samsung’s 4K ultra-thin curve panel with a directive to fully unleash the potential of Le Smart Home Center. The new Le Super TV boasts a powerful combination of Adreno 430 GPU with 4GB RAM and 32GB/64GB Flash, Novatek72324 motion processing chip and 60-frame H.265 4K hardware acceleration. In addition, an independent wireless subwoofer and the Harmon Kardon audio system guarantees 5.1 surround sound which provides superb sound effects as home theaters, as stated by the company in its press release.
Super4 Max70, on the other hand, is the only smart TV that carries the 10th generation 70-inch 4K panel by Sharp. It is also the first time for Corning’s IrisTM Glass LGP to be adopted by a leading player in China’s TV industry.
The Super4 Max 70 will be available for sale on December 29th on Lemall.com, while the sales of Super4 Max65 Curved Engineering Commemorative Edition will kick off on January 19th 2016.
Letv is entering the Indian market next month and will be launching its Le Superphones in India initially followed by Super TVs and plans to bring the complete ecosystem to India.
