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LG AKA – Customisable Smartphone With 5 Inch Display Starts Rolling Out Globally

LG has announced today that it will begin the global rollout of its fun and customizable AKA smartphone starting in Hong Kong next week followed by China, Taiwan, Singapore and Turkey. LG AKA was designed for the domestic market, and was first introduced to Korean customers at the end of 2014. Because of healthy sales and positive customer feedback for its originality and sense of humor from the domestic market, LG has decided to introduce this unique smartphone in overseas markets.

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The LG AKA is available in four different colors-White, Yellow, Navy and Pink. These colors signify traits of different human personalities. The characters’ personalities are an integral part of each phone as they are woven into wallpapers, widgets and ringtones. In addition to each AKA’s interactive, animated eyes, owners can customize their phones with stickers (provided), markers or paint.According to LG, This customer-centric thinking helped AKA win an iF Design Award for its unconventional approach to smartphone design.

 

LG has tweaked the AKA lineup by adding an emotional UX element in this smrtphone. Some of the additional features include customizable glasses and eyebrows for each pair of eyes. Another unique UX feature is the included Art Toy figurine, which can be digitized and integrated into the phone’s user experience. Snapping a photo of the accompanying figurine with AKA’s Snapshoot tool creates an animated 3D version of the figure that appears alongside selfies. Other camera features come straight from LG’s premium handsets and include Laser Auto Focus, Touch & Shoot and Gesture Shot.

The LG AKA has following technical specifications:

  • Chipset: 1.2GHz Quad-Core
  • Display: 5.0-inch HD IPS
  • Memory: 16GB/ microSD slot
  • RAM: 1.5GB
  • Camera: Rear 8.0MP Laser Auto Focus / Front 2.1MP
  • Battery: 2,610mAh (removable)
  • Operating System: Android 4.4 KitKat
  • Size: 138.7 x 71.9 x 9.9mm
  • Weight: 135.5g (without font slide cover) / 157g (with front slide cover)
  • Network: 4G LTE
  • Connectivity: Wi-Fi / Bluetooth 4.0 / NFC / A-GPS / USB 2.0

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