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MapmyIndia To Provide Its Safety App On iBall Smartphones

MapmyIndia, India’s leader in digital maps, GPS navigation and web mobile location apps provider has announced today that it has  entered into a strategic partnership with domestic smartphone vendor iBall. The first offering to come out of this relationship is the iBall Andi Uddaan, India’s first women safety mobile phone’s deep integration with MapmyIndia’s people safety app, Locate. The device has a dedicated and exclusive SOS/safety feature in the phone, which is powered by MapmyIndia Locate app.

Screenshot - MapmyIndia Locate on iBall Andi Uddaan Smartphone

“These days security especially women safety in India has been a big cause of concern. For the steady growth of India as superpower, women have and are playing a pivotal role. It is therefore our responsibility to ensure that they along with every Indian citizen feel safe. This initiative is a small but significant step toward harnessing the potential of GPS navigation technology to secure India’s citizens. I am happy to see that iBall, a leading name in mobile phones has realized this. We look forward to a long and fruitful partnership,” says Rakesh Verma, Managing Director, MapmyIndia.

The iBall Andi Uddaan mobile phone uses map data from MapmyIndia. Keeping in the mind the pivatol security feature of this device, its design allows for quick yet discreet access to the SOS button. In case of any emergency and eventuality, every second is critical. MapmyIndia locate ensures that the emergency message reaches the right person instantly and with clear details about how to reach the incident spot. A person can add five emergency contacts, who will receive the distress signal.

How SOS Button functions when you press it on the mobile phone:

  • Immediate help from those in vicinity: The phone will set off a loud alarm to alert people nearby: This will sound off people nearby even if the victim is gagged or incapacitated to raise a voice alarm. It may scare the perpetrators to flee the spot.
  • Express dispatch: Immediately MapmyIndia maps link is sent along with an SMS to the girl’s emergency contact(s).
  • Exponentially increases the chances of success: The ready availability of location details allows for the immediate launch of search and rescue operations thus multiplying the chances of success exponentially.

Prevention and early warning system:

  • Tracking: With MapmyIndia Locate that comes pre-installed in the phone, offers permission based real time tracking.
  • Geo- Fencing: Based on the need of the hour, a geographical area can be earmarked on the app like a fence. Any breach will set off alerts to family/husband whoever is the emergency contact(s).

MapmyIndia’s applications cover the complete spectrum of SNT (Social, Navigation and Tracking).The company has successfully launched apps for all popular mobile platforms viz. Android, iOS, Windows and Blackberry. These apps are free and can also be accessed from the mobile browser.

MapmyIndia apps have been developed on India’s most accurate and updated interactive maps with house number and street-level detail. These are designed to provide step-by-step directions (from user’s current location or between any two points in India), social media and tracking interface. With MapmyIndia apps users can search (for businesses, localities, cities etc) and socialize with friends while ensuring the safety of their near and dear ones.


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