US online retail giant has announced slew of new devices – Amazon Fire TV, and Fire HD 8 and Fire HD 10 tablets. One of the interesting features of these new devices is that all of them will be powered by MediaTek chipsets to offer consumers rich multimedia experiences with minimal power consumption.
The new Amazon Fire TV is powered by MediaTek’s MT8173, a 64-bit quad-core processor and the world’s first multimedia SoC with ARM’s Cortex-A72 cores. The Fire HD 8 and Fire HD 10 tablets are powered by MT8135, an up to 1.5 GHz quad-core processor, resulting in a fast and fluid user interface, and smooth running HD videos and high frame-rate games.
“MediaTek and Amazon are focused on providing a premium user experience for consumers,” said Joe Chen, Senior Vice President of MediaTek. “With MediaTek’s processing power at the core of these products, we’re confident that Amazon customers will be better served in efficiency and performance.”
Acccording to MediaTek, the MT8173 and MT8135 will bring leading multimedia and power efficiency to Amazon’s devices. The MT8173 meets growing demand for 4K Ultra HD content and graphic-heavy gaming, bringing incredibly fast performance to the Amazon Fire TV.
“We are committed to providing the best entertainment experience for our customers—whether they’re enjoying entertainment on our new Amazon Fire TV or new Fire HD tablets,” said Peter Larsen, Vice President at Amazon. “Using MediaTek processors to power our devices helps ensure a rich multimedia experience with HD videos that run smoothly, fast and fluid gameplay, and long battery life.”
Amazon has previously utilized MediaTek’s line of powerful chipsets for the Fire HD 6, Fire HD 7 and Fire HD Kids Edition tablets.