India’s leading handsets maker, Micromax has announced today that “it has made a strategic investment in ixigo, India’s leading mobile travel search & marketplace. Popular for its innovative travel apps, ixigo helps Indian travellers plan their trips, find the best train & bus services, book cheapest flights, cabs, hotels and more. This investment would further reinforce Micromax’s foray into application services after having pioneered democratization of technology by delighting the consumers with its affordable and innovative product offerings. It will also give ixigo a reach of over 30 million incremental users over the next year.”
Talking about the investment, Rahul Sharma, Co-founder, Micromax Informatics said, “Our vision is to seamlessly integrate innovative services into smart devices to create an ecosystem that is valuable for our users. We are really impressed with ixigo’s talented team & its mobile technology. We look forward to working closely with them to build on-demand and one-click travel experiences for Micromax consumers. We will be announcing more such partnerships over the next few months to accelerate our journey into services.”
Micromax had announced last month that it will be making investments of 0.5-20 million dollars in over 20 startups in the coming year. For this objective, Micromax has also set up an M&A team which has been actively sourcing and working with startups across major technology markets such as Silicon Valley, Europe, Israel and India to bring in the best products and capabilities.