To empower India, Microsoft has launched multiple programs to support tech startups in the Country. Earlier this month, Microsoft CEO, Satya Nadella was in Delhi where he urged Indian developers to use Microsoft platforms to innovate. He had said, “I want us to be the platform to foster the ingenuity of the people of India.”
To this effect, Microsoft aims to provide the right tools, resources, connections, knowledge and expertise that startups need to leverage the full potential of the cloud and create innovative, SaaS solutions built on the cloud.
Microsoft’s BizSpark Plus program offers free Azure Cloud services to qualified startups to power their business. The program also provides free software, developer tools, and technical support to help startups be successful. Microsoft has also partnered with 13 startup accelerators to roll out this program. Microsoft Accelerator too works with mature and late stage startups, focusing on their core needs such as guidance on scaling up and customer acquisition. Close to 100 startups have graduated from eight batches of the Microsoft Accelerator program.
In an event in Bangalor, Microsoft showcased some marquee SaaS solutions for enterprises and organizations, developed by born-in-the-cloud startups. The solutions range from technologies for offering better customer experiences, building intelligent infrastructure through cloud, local market on chat and talent management platform. All these SaaS solutions have been built on the Microsoft Azure public cloud platform that offers reliability and scalability and ensures that the solutions built future-proof them, allowing these startups to keep pace with the rapidly changing customer preferences, hardware evolutions and to manage hyper business growth. Indian datacenters provide local customers with data residency and replication in multiple regions for backup and recovery, and the option of a private connection to the cloud.
Startups displaying their cloud-based SaaS solutions included Ameyo that offers an Omni-channel platform to streamline customer interaction across all conduits of communication and has helped businesses increase customer conversion by 6% to 15% while reduced cost of sourcing, lower churn and higher customer retention. Vymo – a personal assistant app for enterprise sales or service teams focusing on schedules, routes, alerts and recommendations that are actionable. Yellow Messenger – a universal messaging platform to Shop, Book, Order anything on Chat. The solution helps reduce marketing and support costs by 30% and increases customer conversion and retention by 20%.
You can read further here what Tech Start- ups have to say about their association with Microsoft:https://www.microsoft.com/en-in/stories/isv-speed-dating.aspx