HomePhonesMicrosoft Introduces The SelfieShaadi Concept Via Its Lumia 730

Microsoft Introduces The SelfieShaadi Concept Via Its Lumia 730

Marriage photography is an important memory which a couple and their families cherish throughlout their life. With the arrival of sophisticated smartphones with excellent rear and front cameras and craze for selfies, the photography passion has also taken new turn. To add to this new craze is social media platforms where everybody want to post their photographs at the first instance. Moreover, when you have powerful Lumia 730 in your hands which has a high definition wide angle front camera to capture the big Indian families in one frame then one is compelled to shoot as many selfies as possible.


To experiment with capturing the marriage celebration with selfie camera of a good smartphone, Tonk who works under the brand name, Think Tonk came up with yet another trending concept #SelfieShaadi. Tonk has been trying various phones to execute his idea and ultiamtely found Lumia 730 which had a wider screen and 5 Megapixel front camera to execute this concept. Tonk is a renowned photographer who has been instrumental in bringing about a change in the wedding photography scene in India. A self-taught photographer, Tonk has been pursuing photography full time for four years now and has covered over 200 weddings. He has an eye for catching the minute details at a wedding that would normally go unnoticed but would add magic to any wedding.

Think Tonk and Microsoft scripted the #SelfieShaadi concept, the first ever selfie wedding in India. #SelfieShaadi was conceptualized as an online contest that invited entries by soon-to-be-married couples to win a chance to play the protagonists in India’s 1st ever Selfie wedding. The competition was won by the NCR-based couple Ankit and Prachi. Ankit Agarwal, employed at Landmark Group in United Arab Emirates, and his wife Prachi, a Fashion Designer, who tied the nuptial knot recently are excited about starring in the country’s first-of-its-kind #SelfieShaadi and are sharing their experience with their friends and family members on social media platforms.

Speaking about the Selfieshaadi concept, Raghuvesh Sarup, Director – Marketing, Nokia India Sales Pvt. Ltd., (A subsidiary of Microsoft Mobiles Oy), said, “Selfies have captured everyone’s imagination and the youth today is going all out clicking selfies. We decided to extend this trend to weddings and conceptualized the first ever selfie wedding in India. #Selfieshaadi, the first of its kind initiative gave ‘to be wed couples’ a new and an innovative way to document their wedding, capturing the best frames and angles to showcase the wedding frenzy and moments of their special day through selfies. To capture #selfieshaadi, the first ever selfie wedding in India we brought on board the popular candid photography team Think Tonk to conceptualise and direct the shoot which was completely captured using the wide-angle 5MP front-facing camera of the Lumia 730 and edited as well. The results have been great and we are excited to share this concept with our consumers.”


The Lumia 730, which was launched last year, is touted to be the selfie smartphone and is equipped with a powerful Full-HD 5MP wide-angle front-facing camera with a focal length of 24mm. For creating good selfies, Lumia Selfie app comes pre-loaded on this to make the job of clicking selfies quite easier. This smartphone also has a 6.7-megapixel rear camera with LED flash.


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