As per UC browse findings, e-commerce traffic in Diwali shopping season surged 75.5% this year. “The numbers of users who visit Flipkart, Amazon and Snapdeal via UC Browser in the month leading up to Diwali 2015 increased over 75% compared with last year”, said Kenny Ye, Managing Director of UCWeb India. “Indians are increasingly embracing shopping on the go, splashing out on various items through mobile shopping during festive sales. There is no doubt that m-commerce is prospering.”
The traffic upsurge echoes the public perception of Diwali in the age of e-commerce. As e-tailer giants rolled out sales promotions to usher in the festive season that are seen as auspicious time to purchase big-ticket items by Indians, UC Browser and Amazon India also joined hands distributing coupons and vouchers to users through a #HarGharUCDiwali campaign launched exclusively on UC Browser.
The two-week long shopping carnival eventually saw over 17 million users coming on board trying their luck for coupons and vouchers in addition to making wishes that stand a chance to get actualized by Indian cricket star Mr. Yuvraj Singh.
A big portion of users eventually placed orders on Amazon via UC Browser through the campaign. Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views.
Over 50% of India’s internet population are mobile-only users, online marketplaces are already witnessing a continuing influx of transactions made on mobile devices. According to the latest report by IAMAI and IMRB, mobile Internet users in India is about 306 million, up from 276 million in October this year, the catalyst for the uptake of m-commerce services.