Nissan has created ‘New Star of India’ – the world’s first Bollywood movie auditioned on Facebook. All across India movie enthusiasts auditioned for an opportunity to act alongside Bollywood heart throb Ranbir Kapoor. From well over 2500 hopefuls, 20 were chosen to be in this ground-breaking movie.
The campaign started off in October, 2011 on Facebook, and has gathered over 5,17,000 fans.
The filming for this ambitious project was carried out at Ramoji film city at Hyderabad with several Nissan Micra’s and a cast and crew of over 600 people – one of the largest productions seen in Ramoji.
The excitement did not end here. Nissan ensured that all those who participated and did not win, were not disappointed. Some were given surprise cameo roles and fans were able to participate in the film production process at www.facebook.com/nissanindia, official fan page.
The film is now released (watch the video below).
This is an example of how everyday people like you and me were given an opportunity to star alongside one of the bollywood heart throbs – Ranbir Kapoor….!