Tata Motors has unveiled new Tata Safari. Today, new Safari has been rolled out of the line from the plant in Pune and will make its way to the showrooms. Bookings for the new Safari will open soon. Tata Motors has also launched the Tata Safari Imaginator suite with interactive features using Augmented Reality (AR), for customers to explore the Safari virtually at their preferred location including their living room.
New Tata Safari has Impact 2.0 design language and has been enhanced in key areas like the elegant grille, the stepped roof with stylish roof-rails and the imposing tailgate have been given ultra – premium finishes. The interior of the new Safari comes with the rich Oyster White interior theme, paired with Ash Wood dashboard. The new Safari has wide, large wheels.
Unveiling the first official look of the new Tata Safari, Mr. Guenter Butschek, CEO & MD, Tata Motors said, “The Safari is our flagship offering to connect the aspirations of the discerning and evolved Indian customer. It had introduced India to the SUV lifestyle and in its new avatar, will carry forward this rich idea to build further its legacy. The new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’. We look forward to making the Safari rule the Indian roads once again.”