Nippon Paint India has launched a complete ecosystem known as a+ to cater to Indian consumers demand for unique design solutions. A ‘one-click’ service for architects and designers, a+ will provide design services, product solutions and full turnkey project execution services. With this unique offering, Nippon Paint India aims to create a niche for itself in this yet-untapped market. With an aim to realize its commitment to an Atmanirbhar Bharat and Start Up India, Nippon Paint India plans to mentor young and enterprising Indians under the a+ brand and has tied up with ‘Brains on Walls’ and ‘Spaciux’ in the first round.
According to Nippon Paint, under the a+ program, they will collaborate with more than 500 leading architects and designers across India to bring to life unique and compelling design and execution solutions, across the country. With its elaborate dealer network and strong community of over 2000 painting contractors spread throughout India, WoodArt by Nippon Paint, along with its new initiative a+ aims to create a niche in the market for the evolving Indian consumer. The aim for this nascent business unit is to cross the Rs 100 crore mark in the next couple of years, but more importantly create smiles and satisfaction for thousands of consumers across the nation. At the same time, Nippon Paint seeks to become the partner of choice for architects, designers, contractors, paint dealers, start-ups and other members of the eco-system.
Announcing the launch of the platform, Mr. Sharad Malhotra, President, Nippon Paint India (Automotive Refinishes & Wood Coatings) said, “a+ is a unique partnership platform where we co-create and collaborate with architects, designers and consumers to create wonderful finishes for interior spaces. Under this platform, we will provide holistic solutionsfrom concept to creation.Based on Nippon Paint’s innovative spirit, we are bringing together the best coating technology, designsolutions and support systems and also incubating Indian start-ups into our fold. a+ will offer sustainable design solutions that are aesthetically appealing and create happiness and fulfilment for customers.”
Nippon Paint India is a leading producer of high-quality paints and coatings for automotive, industrial, wood and the decorative sector.