It is now confirmed that once famous Nokia brand will try its best to reconnect with its audience in the year 2017. Nokia branded Android phones will be introduced in the market in first half of 2017 as communicated by Finnish company, HMD global. HMD has signed a strategic licensing agreement with Nokia for use of the Nokia brand on mobile phones and tablets worldwide for the next 10 years.
HMD already has a leading position in the feature phone market and significant global foothold including Americas, Europe, Asia, Middle East, Africa, India and China. HMD has communicated that it is developing an exciting new consumer centric product range which will focus on innovation, quality and experience, alongside the iconic Nokia mobile phone attributes of design, robustness, and reliability.
The HMD Global Team comprises of ex-Nokia employees and is headed by Arto Nummela who is the Chief Executive Officer. Previously, he was Vice President at Microsoft Mobile Devices Sales group in Greater Asia, Middle East and Africa region. Arto joined Nokia in 1994 and had broad range of positions from product creation, portfolio and business management to sales and marketing including all the regions in the world.
Annoucing the re-introduction of Nokia phones, Arto Nummela, CEO of HMD Global, said, “Today marks a happy and important day for HMD. Nokia has been one of the most iconic and recognisable phone brands globally for decades. The excitement of re-introducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares.
“Driven by the extremely positive reception we have received since HMD was announced earlier this year, we are excited about building the next chapter for Nokia phones. We see this as a brilliant opportunity to solve real life consumer problems and to deliver on the quality and designs that the Nokia brand has been always known for. Our talented and passionate team is uniquely placed in this modern setup to deliver our promise of reliable, beautifully crafted and fun Nokia phones for consumers across the globe.”
It will not be cake walk for Nokia to get strong foothold in crowded Android smartphones market which is now dominated by Chinese phones for almost all the segments.