As blogged by me earlier, vendors like Nokia have to be very careful about setting prices of their newly launched smartphones in order to be successful in price conscious emerging markets like India. Their recently launched Lumia series of smartphones are very high priced and despite India their niche market, Nokia could not push the volume the way they had planned.
Nokia has realized that for increasing the volume of sales, they will have to reduce the prices of their handsets. Nokia Lumia series has failed to lure people at a price point set by the company. After Nokia Lumia 710, now the price of Nokia’s flagship phone – the Nokia Lumia 800 – has been slashed by approximately 20 per cent. The phone that was originally carrying a price tag of Rs 29,900 is now available for Rs 23,590 at Flipkart.com, an online shopping store. While the other online retailer Letsbuy.com is offering the Lumia 800 smartphone at a price of Rs 23,790.
As a matter of fact, the ideal price of Nokia Lumia should be in the range of Rs. 18000 and only then the customers will be attracted towards it otherwise they have better options in other Android smartphones.
The Nokia Lumia 800 features a 3.7 inch AMOLED ClearBlack curved display and is powered by a 1.4 GHz processor with hardware acceleration and a graphics processor. This phone runs on Windows Phone 7.5 OS, and includes an 8 megapixel camera with Carl Zeiss optics, HD video playback, 16GB of internal user memory and 25GB of free SkyDrive storage for storing images and music.
A month back, the price of the Nokia Lumia 710 was slashed by approximately 20 percent. This shows that Nokia is not able to sell the Lumia series at its original target prices and it is not able to connect correctly with the prospective customers. Android smartphones especially of Samsung are giving tough competition to Lumia phones and in the coming days, we may see more price reductions in Lumia series.
