Nokia announced that the Nokia 808 Pure View will start rolling out in select markets in May, 2012. The Nokia 808 PureView is the first smartphone to feature Nokia’s award-winning Pure View technology. PureView represents Nokia’s highest level smartphone imaging experiences, bringing together high-performance sensors, exclusive Carl Zeiss optics, and Nokia developed imaging algorithms. The first markets to begin selling the Nokia 808 PureView include Russia and India.
The PureView 808, running on Symbian S60, was one of the major highlights at this year’s Mobile World Congress held at Barcelona. The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels) this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable.
At high-resolution (38 megapixels maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. With superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions.
In addition to superior still imaging technology, the Nokia 808 PureView also includes full HD 1080p video recording and playback with 4X lossless zoom and the world’s first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones.
The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.
Price of this device has not been disclosed so far by Nokia but it is expected to be in the range of Rs. 40,000 to 45,000 in India after taking into account current exchange rate and local taxes.
This is another attempt by Nokia to sell its handset full of imaging and audio/video features to recapture some of its lost glory. How this model is accepted in emerging markets like India and Russia is difficult to predict at this stage.
