On the occasion of upcoming Earth Hour 2014 on 29th March, Nokia and WWF India have joined hands to develop an official app for Earth Hour 2014, titled ‘WWF Renewables Market’, to promote the use of renewable energy. This was done as part of the Earth Hour App Developers Challenge 2014, organized for members of DVLUP, wherein developer were invited to create a winning app. The challenge was an initiative aimed at promoting and facilitating the uptake of renewable energy by individuals across the country.
WWF India will be hosting the official India Earth Hour Event on 29th March from 7.15-9.30 pm at the Dilli Haat. The entire Delhi will be celebrating the Earth Hour with Tom Alter who will be hosting the show. Earth Hour this year will be celebrated by hundreds of millions of people in 7001 cities and towns across 152 countries, when they will switch off the lights on 29th March for one hour in celebration of the world’s largest voluntary environmental action.
Created by Shubhan Chemburkar, the ‘WWF Renewables Market’ mobile app is one that facilitates an interface for individuals and retailers of renewable energy solutions, making the process of switching to renewable energy smoother. This app is the first of its kind, promoting expression, discussion and rating of various renewable energy alternatives available, both in terms of products and service providers. It can be downloaded from the Windows Phones Store or by clicking on this link:http://www.windowsphone.com/
Speaking on the occasion, Ms. Sejal Worah, Programme Director, WWF-India said,”The message for Earth Hour 2014 is to not only switch off for the hour but to also make a switch to renewable energy. WWF-India has been delighted to partner with Nokia to innovate in developing the official app for Earth Hour 2014: WWF Renewables Market. This interactive app is aimed at promoting uptake of renewable energy by providing important information and bringing together potential users and service providers on a user-friendly platform.”
According to Sandeep Bhargava, Director-Corporate Affairs, Nokia India, “Nokia has always been at the forefront of environmental initiatives. Over the years, we have a responsibility to be mindful of the environment in the way that we work and this is very much part of our strong values as an organization. What makes Earth Hour different is that it empowers people to take charge and to use their power to make a difference. With the strong penetration of smartphones, I am confident that the official app of Earth Hour will offer more ways to millions of people to promote renewable energy and take positive action towards environment.”
He further added, “Also, like every year, Nokia will be taking part with the lights being switched off at its main offices around the world at the appointed hour.”
We also urge our readers to celebrate Earth Hour and switch off their lights at home and offices at the stipulated time.