Micromax has announced that that it has sold more than a million Canvas Spark series phones in less than 6 months of its launch exclusively on Snapdeal. This makes the Canvas Spark series one of India’s largest selling 3G phones. Snapdeal, which is the exclusive partner for the sale of the Spark series, provided a platform for the sky rocketing success of the two smartphones as both the models in the range- Canvas Spark and Canvas Spark 2 received more than 90000 positive consumer ratings indicating user delight with their quality. In order to consolidate its leadership position, Canvas Spark 2 is now available with an innovative data package from Airtel that allows consumers to use Whatsapp, the leading messaging platform, free of charge for a period of five months, as per press statement of the company.
Earlier the Canvas Spark and Canvas Spark 2 were sold by pre-registrations method but now they are available via open sale on Snapdeal.
Commenting on the stupendous success, Mr. Vineet Taneja, CEO, Micromax said, “The consumer response for the Canvas Spark series has been phenomenal and overwhelming at the same time with the demand for the range is increasing with every passing minute. Currently, smartphone penetration stands at 12% in the country and 3G adoption is barely 10%, which presents a huge opportunity to upgrade. Our partnership with Snapdeal for the Canvas Spark series reaffirms our commitment to make 3G more accessible for the masses, introducing more people to the best of the connected world. We expect the sales of this device to touch a new high in the coming weeks and hope to further strengthen our leadership in mass smartphone category in India.”
According to Micromax, 3G continues to drive mobile internet penetration in India with 93 million subscribers and growing 81% year on year. 3G data consumption is growing faster at 160%. Mobile data consumption is being driven by video consumption which now accounts for nearly half of data traffic. Also, consumers spend nearly an hour a day on Chat which is more than social, email and SMS put together.
Canvas Spark was launched in April, 2015 and Micromax claims to have sold more than 20,000 smartphones in less than two minutes in its very first flash sale exclusively on Snapdeal. This smartphone sports a 4.7-inch qHD IPS display with Corning Gorilla Glass 3 protection. This phone is equipped with an 8MP AF rear camera with a new generation M8 Largan Lens and OV sensor 8858, and also houses a 2MP FF front camera for selfies. This phone is priced Rs. 4,999. For details, please see http://www.techvorm.com/micromax-canvas-spark-with-4-7-inch-qhd-display-lollipop-os-launched-at-rs-4999/
Canvas Spark 2 has a price tag of Rs.3,999. This phone boasts of a 1.3 GHz quad core processor packed with a 4GB ROM (expandable up to 32GB). Running on the Android Lollipop 5.1, it is the most affordable 3G enabled device by Micromax. For details, please see http://www.techvorm.com/micromax-canvas-spark-2-with-5-inch-display-5mp-camera-launched-at-rs-3999/
From the figures given by Micromax, one thing is clear that majority of people can afford low-priced smartphones in the country and this is the primary reasons of success of Indian companies who have captured this segment in the country.
