After making considerable space in smartphone segment with OnePlus smartphones, China based OnePlus has revealed its plans to come out with Smart TV which will be known as OnePlus TV. Pete Lau, Founder and CEO, OnePlus, has shared this information in a Forum Post. However, he has not given specific time frame when this product will be launched. Pete Lau will lead the new division alongside the existing smartphone division, bringing with him more than 20 years of success in the smartphone and Blu-ray player industries.
“I dream about a time when technology is truly seamless, an effortless part of your life without being the focus. As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome,” said Pete Lau, OnePlus Founder and CEO. “We bring inherent advantages to the industry, and with this new division, we’re excited to explore the total connected user experience that can enhance everyday life.”
After getting resounding success for OnePlus series of smartphones, it is a natural extension for OnePlus to address gaps in the television industry, which it tackled in the smartphone market – balancing high-quality hardware with the latest in technology, developing a seamless user experience, and crafting hardware that is minimalistic and timeliness in design as stated by OnePlus.
“For most of us, there are four major environments we experience each day: the home, the workplace, the commute, and being on-the-move. The home – perhaps the most important environment experience – is just starting to enjoy the benefits of intelligent connectivity. Something that seems as simple as displaying the photos from your mobile phone to a television is still difficult to achieve. With the development of AI technology, our imagination is endless – and we are looking forward to the future.” said Lau.
You may recall that Xiaomi of China is another smartphone maker which has come out with Smart TVs and is getting good traction in the Indian market. It is our observation that OnePlus TV will give tough competition to Xiaomi and other TV brands.