As per Counterpoint report, OPPO F3, The Selfie focussed smartphone is no.1 amongst top sellers in the 15,000 to 30,000 price segment for the quarter (April – June 2017). OPPO F3 has been appreciated for its front camera and ability to click perfect Group Selfies.
According to the report, the OPPO F3 topped the chart by capturing 24.2% of the sales amongst top sellers. OPPO is also one of the brands with 100% domestic manufacturing ahead of its rivals. The below table shows ranks of selife-centric phones of different brands:
|Rank||BRAND||Model||Share||Manufacturing for Model|
Mr. Sky Li, OPPO VP and Managing Director of International Mobile Business, said, “India has always been a key market for us and we have worked towards fulfilling the consumer demands. It’s really exciting to see the OPPO F3 receiving such an overwhelming response and becoming a best seller. We will continue to focus on understanding the consumer needs and offer them products that meet their demands.”
To catch on with the festive season, OPPO is bringing out Diwali edition of OPPO F3 next week in India.
In the Indian market, OPPO has been expanding its presence through Point of Sales and after sales service centres for giving its consumers a better and customized experience.
Successful marketing campaigns targeted towards reaching out to the young consumers through platforms like Bollywood, Cricket and Entertainment have also driven the brand to gain higher recognition in the Indian market as stated by the company in its press statement.