OPPO Mobiles, which is the official global partner of ICC in the mobile category for four years has announced a 360-degree marketing campaign in India on the occasion of ICC WT20 tournament. The marketing campaign is an online and offline (in stadium) approach targeted at audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.
Under this campaign, OPPO has also come out with OPPO F1 ICC WT20 limited edition smartphone designed especially for the T20 cricket world cup and is an extension of the successful OPPO F1, which is selfie focussed phone.
In Stadium initiatives:
Toss O-Fans:
Under this initiative, OPPO will send OPPO fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match and a Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The Toss mascot will carry the specially minted coin to the wicket, which will be provided to him by the ICC Venue Sponsorship Manager who will walk him to the wicket. The Mascot will then hand over the coin to the Match Referee (camera coverage) and then step back.
OLLIE Walking Around:
OLLIE, the mascot of OPPO, will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.
OPPO Moment:
A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. OPPO will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.
VIP Hospitality Room:
OPPO will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.
OPPO is also organizing a college campaign which will be running from March 15th to April 3rd, in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket match together. They could also experience OPPO products and win lovely goodies by joining cricket quiz session.
